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Sport Consumer Behavior as a Function of Social Contagion Dr. Heidi Parker has written a chapter in the following text, slated for publication later this year. Quatman, C., Farrell, A.O., Parker, H.M. & Fink, J.S. (2007). Sport Consumer Behavior as a Function of Social Contagion: Using a Social Network Approach for Marketing Sport. In Owens, D. & Hausknencht, D. (Eds.), Marketing in the 21st Century. Westport, CT: Praeger Press.

A qualitative look at the role social networks play in sport consumer behavior Farrell, A.O., Quatman, C. & Parker, H.M.  Citation presented at NASSM 2007 by Dr. Heidi Parker.

NFL consumption motives: Favorite versus non-favorite teams Fink, J.S., Parker, H.M., & Pinson, K.   Citation presented at 2007 NASSM by Dr. Heidi Parker.

The impact of negative information about a team sponsor on consumer attitudes toward the team and sponsor Parker, H.M. & Fink, J.S.  Dissertation presented by Dr. Heidi Parker at 2007 NASSM.

NCAA Division I Athletic Directors' Perspective of Sport Psychology and Sport Psychology Consultations Dr's Jeff and Gina Pauline have been awarded a $5,000 grant from the College of Human Services and Health Professions HSHP Research Center Seed Grants to... More